HOME | Carissa Mak

CarissaMak

CREATIVE DIRECTOR

Work

Gorton's Seafood: Trusted By Those Who Know

Brand Campaign

In a sea of possibilities, only one Fisherman has the trust of those who know the ocean best.

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Samsonite: We Carry the World

Brand Campaign

For a new campaign launch, we wanted to highlight not only the products that Samsonite makes but the stories those products carry.

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Massachusetts State Lottery:

State of Winning

Brand Campaign

Each year, the Mass State Lottery puts one billion dollars of its sales back into the state’s cities and towns. So we brought that money to life right smack in the middle of downtown Boston for the rest of the world to see.

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Gorton's Seafood: #StickWithFish

Brand Campaign

We found ourselves an affable (if not awkward) everyman, loaded him up with fish sticks, and sent him into the world with a mission: turn fish skeptics in believers, and spread the goodness of the sea to everyone.

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Boston Athletic Association

Website Design

A complete UX and website redesign for the storied Boston Athletic Association.

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Samsonite: #WorkNotWork

Social Video & Content, POP

Work nowadays can look much different from a typical 9-5, and we demonstrated the love that people actually have for their craft and the hard work that they put into it on a daily basis. This is how we helped Samsonite market business bags that are anything but ordinary.

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Four Seasons Hotels & Resorts:

Hawaii

Microsite & Social

The islands of Hawaii are all so unique, as are each of the four Four Seasons Hawaii properties. We created a campaign to bring each individual property to life in a highly visual way.

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Tufts Health Plan Simple Campaign

Broadcast + Microsite

A new brand platform was created for Tufts Health Plan, called "Simple Makes Us All Feel Better". It acknowledged the changes taking place in the industry and the public's desire for less complication. It was a tonal shift for the brand that was done in an empathetic and honest fashion.